A SEO specialist is a professional who works to optimize websites for better search engine rankings and visibility. SEO stands for Search Engine Optimization and is the practice of increasing the visibility of a website on search engine result pages (SERPs). 

SEO strategists use a variety of strategies to improve a website’s ranking and visibility, such as optimizing content, improving site structure, and link building. 

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What skills do SEO specialists need?

SEO specialists need a combination of technical and marketing skills. They must have a good understanding of how search engines work, as well as knowledge of HTML, CSS, and other web technologies.

They also need to be creative thinkers who can come up with innovative ways to optimize websites for better rankings. In addition, they need to be able to analyze data and interpret trends in order to make strategic decisions for their clients. 

How much do SEO specialists make?

SEO specialists can earn anywhere from $35,000 to $100,000 per year, depending on their experience and the company they work for.

Many SEO specialists also work as freelancers, and their income can vary greatly depending on the number of clients they have and the amount of work they do for each client. 

What is the future of SEO?

The future of SEO looks bright, as search engine technology continues to evolve and more companies look to optimize their websites for better search engine rankings.

As algorithms become more sophisticated and complex, SEO specialists will need to stay abreast of the latest trends and best practices in order to stay ahead of the competition.