Video production is the process of producing a video for commercial purposes like movies, advertisements, music, and corporate promotions, though some production also takes place in the form of home videos. Video production companies are firms that are engaged in the commercial production of the video.
Most video production companies offer all the services that are required from the pre-production stage to the production stage, and later, to the post-production stage. Video production companies handle the pre-production work of conceptualizing, scripting, and scheduling, together with the critical job of planning and organizing the entire process including corporate video content.
Proper planning can help keep the costs down. During the production stage, the companies are involved in setting up the equipment at the location and directing the filming. In the post-production stage, video production companies are engaged in editing and duplication.
The growth of this industry has been helped by the tremendous development in digital video production technology. The ever-increasing pool of talented and highly skilled personnel has also provided vital support from the supply side.
The Association of Independent Video and Filmmakers is a membership organization that brings together domestic and international video makers.
Video production companies are moving from the traditional arena of plain video production to offering their expertise on the Internet. Future growth for these companies is envisioned in the areas of web design, streaming video services, and interactive television and CD-ROM development.
While concentrating on video production helps in providing an image of a sound production company, the future revenues for this industry are seen coming from activities that are focused upon the Internet.