The Product Development Process should be a mechanism to reliably deliver new products for manufacture or distribution.
This is a core and critical component of a product strategy where you are creating the product yourself rather than sourcing it from a supplier. So surely this is a highly optimized, well-oiled machine that reliably delivers successful products time and time again.
If you are looking for leading product development in Canada, then you can browse the web.
Alas that is not always the case
With 30 years of experience in developing products for a wide range of industries, I have seen my share of projects handled well and not so well. Here are some general principles I have gleaned from my experience in Successful Product Development Projects:
- Risks must be identified and managed. Track them and eliminate them as soon as possible.
- Anything clever or tricky needs to be checked by someone else.
- Everything else also gets checked. Design reviews, code walk-throughs and prototypes save time, money and heart ache later on.
- Hold the timeline. Foster an attitude that slippage is not acceptable.
- Test and check everything.
- It’s not finished until no-one has to do another thing to it.
So six core principles with some inter relationship between them. Let’s have a brief look at how these work out in practice.