The world of social virtual worlds

We live in a world full of other virtual worlds where people relate, talk, play and have fun. In these same worlds, people get hurt, depressed, fought, robbed, killed and killed in the virtual world and sometimes in the real world. It looks like our real world, it is, in fact, a mirror of our real world. Being social is inherent to the human being.

A social technology that brings people together through the virtual environment can also alienate people in the real world. Today we have witnessed couples of young people who when they sit for a meal in a restaurant almost no longer talk. 

Each one lives immersed in his smartphone. And the path of change still promises many other impacts in our society increasingly dependent on technology and speed. In a few years will social networks be like the air we breathe? Or being everywhere will it be like a plastic bag that will suffocate and erase the human warmth?

I do not want to look like a catastrophist. But I can not avoid thinking since we still do not see a stop at the end of the tunnel. A lecture by Professor Romeo Busarello, also Tecnisa’s Internet Director, comes to mind. 

In the beginnings of the world, people sat in circles, with the radio sat in U, with the TV formed a horizontal line facing it, with the computer sitting alone to interact with the online world, and now that smartphones come in scene, we have the world in the palm of the hand. 

All these formations absorbed our attention, from people, we went to objects where we heard or saw people, and we talked to people again, only by means of ones and zeros, digitally.

I also remember the Pixar Wall-E cartoon with all those humble and nonmoving humans because of decades of confined space within the spaceship of the universe. Each one on your personal computer. Looking ahead?

Privacy? With social networks accessible in the palm of the hand and location via GPS, new social networks begin to emerge with the possibility of telling everyone in the virtual world what their exact location is. Adding this to your profile with personal data and preferences, we have a complete and real-time record of people. 

The implications are limitless because in our world we develop technology quickly, but the rhythm of order, of the rules, remains slow, in slow steps and interfering with freedom of expression.

Maybe there’s nothing to worry about. There are the exaggerations, but we can also consider that there is a balance. A good sense that limits the sedentary life brought by technology with the well-being of the mind and body, physical exercises and health. We have to think about the perpetuity of the human race.

I am worried, however, if this common sense is the same that warms the planet year after year if that common sense is the same as the number of divorces increases year after year if it is the search for maximum profit rather than the optimum.

We are the main actors and co-stars of a theater called planet Earth, enjoy! Enjoy it because it looks like the show is ending.

Unpublished research: “Social media in companies”

It is with great satisfaction that I present to Brazil the survey “Social Media in Business”, led by me and conducted by Deloitte and our team of consultants. During the months of February and March 2010, a little more than 300 companies answered the questionnaire and visited 10 companies to map their practices in social media. They were: Accor Hospitality, Blue, Boehriger Ingelheim, Bradesco, Editora Globo, IBM, Natura, Nokia, Roche and Tecnisa.

It is the first time in Brazil that we will have access to a complete picture of how Brazilian companies are behaving in this context of relationship with the new “social” customer.

I do not want to bring any results here so that you are tempted to enter the Deloitte website and download it. There are two options: a full report or summary presentation that presents the offer of strategic consulting services in social media.